As humans, we’re pretty fascinating – the human eye can recognize an astonishing 10 million different variations in color. When light hits an object, and the object reflects or absorbs it, our eyes distinguish the different hues.
This phenomenon is a miracle, yet it’s also complicated – some people can tell the difference between off-white and eggshell, and some people can’t.
If you belong to the former and believe yourself to be a true connoisseur of distinguishing color variations, then Behr paint wants you.
Behr paint is starting out the summer on a high note and hiring a ‘color explorer’ who is fascinated by the stories behind the bizarre names of crayons, nail polishes, and paint.
Applications for the job are open on the 24th of April. As part of the job, the winning applicant is expected to be able to travel throughout Canada and the U.S. to source their color inspiration. The individual will then name and create a new paint color for Behr that people will be able to buy.
Erika Woelfel, Vice President of Color at Behr Paint, explains that people are intrigued by the color-naming process. She says that this process actually requires a lot of time because each name tells a story to serve that specific shade.
She explains that their color experts travel all around the world staying on top of the current color trends. Behr paint is excited to give someone a look into this process so that they can help add to the exciting Behr paint color collection.
Behr says that the hired applicant could be in for a summer of kayaking on Lake Louise in Banff, Canada and soaking up the color of Rainbow Row in Charleston. Behr will cover the lucky applicant’s travel expenses and pay them $10,000 for their trouble.
If you want to apply, click here so you can tell Behr which color makes you feel inspired and why by the 15th May 2019. You must be over 21 years old and a resident of Canada of the United States with a valid passport.